Nestled within the fertile landscape that nurtures the coffee plants, amidst the majestic and lush mountains of Colombia’s largest corregimiento, Brussels, is the “Los Nogales” farm located in the village of El Diamante. The hospitality of the local farmers, the invigorating mountain air, and the rugged terrain enveloped in thick clouds foster an atmosphere rich in the heritage of the Hernández family, which has flourished among the coffee plantations. For five generations, this family has developed a profound connection to the land and coffee, a dedication that persists to this day. Oscar Fernando Hernández, an industrial engineer and former naval non-commissioned officer, is the youngest son of Ricaurte Hernández and currently oversees the family enterprise. His upbringing in the Laboyos Valley has been a pivotal element of his life since childhood. However, the strict discipline enforced by his father led him to view agricultural labor as a form of punishment during his early years, resulting in a diminished enthusiasm for this vocation. In his father’s desire to provide a better life for his sons, he encouraged Fernando to pursue a career in the Navy, which marked the commencement of his military path. “During my military service, I experienced life away from the farm for the first time, which allowed me to appreciate freedom, the countryside, family, and the meals prepared by my mother. Nevertheless, my father feared that we would endure the same hardships he faced in agriculture, which is why he urged me to pursue my studies,” Oscar Hernández reflected. Before enlisting as a non-commissioned officer, he completed his education at SENA, obtaining a degree as a technologist in environmental management. This training has provided him with a comprehensive understanding of sustainable production, material reuse, clean production practices, and environmental conservation. “Whenever I returned home on vacation, I assisted my father with his work, acquired some plots of land, and my ultimate aspiration was always to return to the farm.”