Seven years ago, Nestor Lasso and his brother Adrian assumed control of their family farm, opting to explore specialty coffee and innovative practices rather than following the traditional methods of their parents. Now, at the ages of 22 and 24, they have partnered with Jhoan Vergara, another descendant of a coffee farmer, to establish El Diviso. This venture combines the two family farms, El Diviso (owned by Nestor and Adrian Lasso) and Las Flores (owned by Jhoan Vergara), located near the town of Pitalito in Colombia’s Huila region. This collaboration has proven beneficial, as the three young entrepreneurs have pooled their expertise to enhance coffee quality. Three years ago, Cat and Pierre, the founders of CATA Export, joined forces with the three producers to embark on a journey of experimentation aimed at refining fermentation processes and protocols on the farm, with the goal of connecting these coffees directly to the UK market. Although this learning experience has required significant time and financial investment, it has yielded exciting results, as these coffees are now featured in numerous barista competitions throughout Europe. Currently, CATA Export and Finca El Diviso operate as a cohesive team. The friendship between Nestor and Cat exemplifies CATA Export’s mission, as their direct collaboration with the farms enriches their understanding of complex topics such as agronomy and fosters relationships that ultimately benefit CATA’s community economically.