Cruz Loma is an award-winning, family-operated farm that has been cultivating coffee for over two decades. In the past six years, the farm has shifted its focus towards specialty coffee production. Galo Morales, a former technician at Caravela, brings a wealth of experience to the farm, which he now dedicates entirely to its operations. Together with his wife, Maria Alexandra, they manage a pioneering establishment that has garnered numerous accolades in recent years. Additionally, Galo and Alexandra oversee their own dry mill located in the heart of Quito, where they maintain a laboratory dedicated to quality control prior to exporting their coffee. Their business emphasises the enhancement of knowledge and skills among their workers, providing free training and supporting career development in areas such as farming, processing, roasting, cupping, and commerce. Cruz Loma achieved 1st place in Taza Dorada 2022, 2nd place in Taza Dorada 2023, and 3rd place in the Cup of Excellence 2022.